Your business’s image is so much more than just your logo and website. It’s what your company stands for, and why you spent countless hours building it. An impressive website can play a part, but it doesn’t fully complete the picture of your brand—there are many other elements to think about.
People’s trust in business, according to the latest Edelman Trust Barometer report, showed a 2% increase to 56% amid global disruptions. This proves why being clear about who you are and what you represent matters—it helps build trust.
And, if a good website isn’t enough to gain trust, what other ways can you build your company’s image? Consider these tips below:
1. Capitalize on Social Media – Not only should you build an excellent website, but you should also drive traffic to it. Social media is a powerful tool for reaching your target audience. Maintain consistency across your platforms—use the same colors, fonts, images and voice to make your brand easily recognizable.
2. Make Your Shipping Boxes Stand Out – If you deliver products, make sure your shipping boxes carry your branding message. This gives you another chance to imprint your brand identity. Using recyclable materials not only benefits the environment but can elevate your brand in the eyes of environmentally-conscious customers.
3. Use Vehicle Wraps – For businesses that require vehicles, why not add your logo and branding messages to them? This turns your mode of transport into a moving billboard. It’s an affordable way to advertise and can help drive word-of-mouth marketing in your local area.
4. Explore Video Channels – Videography is a powerful way to engage your audience and spread your brand’s message. Videos let you share knowledge, tips, and intrigue potential customers. Find unique ways to showcase your brand here. With platforms like YouTube being widely used, this could skyrocket your visibility.
5. Start Podcasting – Podcasts are increasingly popular and usually face less competition compared to visual mediums. Utilize them to distribute information related to your brand. Remember, strike a balance between promoting your brand and sharing useful content.
6. Brand Your Storefront – People form impressions as soon as they see your physical store. Decorate it in a way that aligns with your brand’s personality. For instance, if you want to give off a fun, casual vibe, ensure that your store reflects this. This idea of consistency also applies to your website and marketing materials.
In creating your brand’s image, you might wonder whether to make your website or something else the base for your branding efforts. Start by creating a consistent style guide and follow it wherever you showcase your brand.
Having a reliable and familiar look and feel will anchor your brand in people’s minds. They’ll start to expect certain elements from your brand and seek them no matter where they encounter you. So, as you build your branding strategy, focus on communicating who you really are, and the value you’re driving.