Before the advent of social media, understanding how to craft engaging content was typically something you learned in a marketing degree at college. Now, with the internet at our fingertips, people of all ages are creating viral content.
This could be as simple as a funny video of a kid or pet. Rare, yet anyone with a camera can capture it. Alternatively, we see celebrities going viral through unexpected photos or videos. But you need to be in the public eye to take advantage of this.
Now let’s talk about the everyday content creators like us, trying to churn out engaging posts, while competing against giants like HuffPost and Forbes. I lovingly call this “Blue Collar” content due to the labor involved. It’s often crafted single-handedly, tweaked by an editor, and then launched into the social media world for public approval.
Blue collar bloggers, here are five key elements to crafting shareable content:
1. Clear Purpose
Your article must have a clear and obvious point. If readers can’t grasp your topic in the first paragraph or two, they’ll quickly bounce to something else.
2. Structure
Structure is crucial. Think back to your school days of essay writing with introductions, bodies, and conclusions. This format has stood the test of time because it works. Of course, online content has a bit more flexibility. And who knows how writing styles will evolve in the next few years?
For online content, detailed introductions or heavy recap conclusions aren’t necessary. And some formats, like listicles, may not require introductions or conclusions at all.
The body, where the meat of your message lives, is significant. Break it up with short paragraphs and headings. Remember, even after all your hard work, not everyone will love what you write.
3. Conclusion
While the conclusion isn’t always vital, knowing when to use one is crucial. Sometimes restating key points or posing a final challenging question can leave a lasting impression.
4. A Question
Including a question at the end is a great way to engage your readers. Something like, “What do you think about this topic?” or “how would you handle a situation like this?” can encourage your readers to join the conversation.
5. A Dash of Controversy
Controversy can fan the flames of sharing. Shocking titles or opposing popular views can pique reader interest. However, keep it within bounds – avoid offensive or inflammatory remarks.
So, what are your thoughts on these tips? Is there anything else you consider essential for shareable content? Share, comment, and let us know your thoughts!