Shopify today ranks third among the world’s most prominent ecommerce platforms and hosts 4% of online stores globally. In 2016, this platform generated a cool $389.3 million. Despite the numbers, Shopify’s greatest appeal lies in its unique approach to e-commerce which prioritizes user-friendliness more than its competitors. That’s not to say the websites you build can’t be powerful. They absolutely can be; but the design process is meant to be fast and straightforward with a straight-to-the-point approach.
But how can you make your Shopify store stand out? Here are some useful tips:
1. Make it Super User-Friendly:
Your customers should find it easy to gather product information, make choices, and place orders. You can achieve this by decluttering your pages and presenting important information in a precise and accurate manner. Keep your offers simple and don’t overwhelm customers with too many options – this can often lead to decision paralysis which results in them leaving your site.
2. Promote Your Unique Selling Proposition:
Be very clear about what it is that your brand offers and how it could benefit a potential customer. Why should they bother with your site? You typically only have a few seconds to convince visitors to stay, so you need this proposition upfront and clear.
3. Choose the Right Theme:
The theme of your Shopify store will dictate how your online business is perceived by customers. Shopify offers an extensive range of themes with different layout options to style and organise your pages and product categories. Choose a theme that aligns with your specific goals.
4. Set Secure Payment Methods:
Ensuring secure payment methods is crucial for building a professional-looking Shopify store. Assure customers their information is safe while shopping by opting for popular payment methods. Using a secure payment gateway can safeguard customer data, foster trust, and encourage them to shop from your store.
5. Speed Up Page Load Times:
Slow loading times can negatively impact your business. Studies show that additional load times can result in fewer conversions and views. Moreover, faster websites rank better on Google. Check your loading times with Google’s free tool, the PageSpeed Insights tool, which also offers advice on how to speed things up.
6. Present Your Products Attractively:
Showcasing your products in an appealing way is key to creating a professional Shopify store. Popular and new products should be highlighted, and high-quality images should be used for display.
Remember, setting up a professional-looking Shopify store contributes significantly to your online business growth. Choose an appropriate theme, provide secure payment options, make your site easy to navigate, and showcase your products attractively. With this, you’ll have a Shopify store that not only looks great but performs well too. Don’t forget to make use of the Shopify bundles app!